For this project, we asked ourselves the question - How do you make someone want to buy a CD in a world that no longer needs them?

The answer was simple. For the record, “Who Knew I’d Write Songs About You?”, we completely set designed my bedroom with 90’s Rolling Stones advertisements. As the record was being unveiled over the better part of the year, the audience became immersed in the environment throughout music videos and social media posts.

When it came time to create the CD, we wanted to create a real incentive to buy a CD, so we gave the fan a part of the room. Each CD utilized a different ad from the wall, making every copy unique. Each ad was used as the “insert” and had the track listing handwritten upon it.

The self-produced CD captivated fans and was sold across the world, from Japan to the UK.